The following will be my studio log
14.10.16 (sense of place)
Summary of feedback/discussion:
1. Go out and do some experimentation acting upon my potential ideas then from those choose the best ideas to pursue
2. Given lots of different designers and artists to do research into to complement my work
3. Made a strong start by effective mind mapping of focused ideas
Reflections, Aims, Objectives:
1. Don't be afraid to get it wrong
2. The more ideas the better document everything you don't have to pursue every idea
3. Mindmapping and thumbnailing is an effective way of getting down my ideas
Action Plan (SMART):
1. Narrow down designers and artists into 5 of each that are relevant before next weeks session
2. Go out and bring some experiments to next weeks session
3. Think about some sort of structure for my sketchbook by linking similar ideas before next weeks session
21.10.16 (sense of place)
Summary of feedback/discussion:
1. Everyone needs to start mock up sketchbook
2. My experiments with photography could lead to further research into the content of some of my photos
3. Importance of planning
Reflections, Aims, Objectives:
1. Think about layout of the sketchbook and put it in mock up sketchbook
2. Research is equally as important as my work as it provides context
3. Artists also influences the layout of your pages about them
Action Plan (SMART):
1. Make a strong start to the sketchbook by the formative assessment
2. Research into history of photographs before next week so it can be included in sketchbook
3. Finish mock up sketchbook of rough ideas by 22.10.16
11.11.16 (sense of place)
Summary of feedback/discussion:
1. Good initial ideas but need to expand upon them
2. Given designers to research and to add to my sketchbook
3. Need to write it down properly not just note form
Reflections, Aims, Objectives:
1. Think about where each of my projects could go and if they're substantial
2. Use a range of media for research
3. Think about how I would present the ideas for a pitch
Action Plan (SMART):
1. Write up proper proposal on the computer by next Friday's session
2. Do some research to inform my proposal before pitching it
3. Buy On Brand by Wally Ollins to understand branding better
18.11.16 (sense of place)
Summary of feedback/discussion:
1. Good level of progress made since last sketchbook check
2. Work on dials and switches is particularly promising
3. Layout of secondary research is well thought out
Reflections, Aims, Objectives:
1. Continue to fill the sketchbook at a good pace
2. Think about how this research can be used in stage 2
3. Rethink choice of type one some pieces
Action Plan (SMART):
1. Complete one side on the sketchbook by next weeks session
2. Edit some existing pieces and restock them into the sketchbook by next weeks session
3. Start reading Wally Olins on brand
25.11.16 (sense of place)
Summary of feedback/discussion:
1. Blog needs to be a more in depth analysis
2. Think about layout when presenting work
3. Part 2 idea needs to be refined more
Reflections, Aims, Objectives:
1. Rethink branding blank spaces and what that actually means
2. Carry on with the sketchbook to get to a near complete stage
3. Think about blog posts and lessons a bit more to add more detail
Action Plan (SMART):
1. Add more detail to blog posts from now on
2. Rethink part 2 before next Friday's studio session
3. Continue reading a chapter a day of Wally Olins' On Brand to help with the second part of the brief
2.12.16 (sense of place)
Summary of feedback/discussion:
1. Could make part 2 into design gallery in unused spaces
2. Focus part 2 on clean, simplistic branding
3. Found a list of useful websites for my project
Reflections, Aims, Objectives:
1. Take up idea of branding my own gallery for design
2. Research local places to find interesting unused buildings
3. Continue to fill sketchbook
Action Plan (SMART):
1. Find a location to base part 2 around by next Friday
2. Photograph location for part 2 by next Friday
3. Finish sketchbook before Christmas holidays.
9.12.16 (sense of place)
Summary of feedback/discussion:
1. Strong idea with many possible routes
2. Possibility to execute project and rent shop on a short term basis
3. Making ideas into presentation on Issuu
Reflections, Aims, Objectives:
1. Presentation needs to reflect clean style of design I'm aiming for
2. Do more brand identity work for the project
3. Need to do some research on existing styles
Action Plan (SMART):
1. Have a mostly complete presentation to show by next Friday
2. Look into the possibility of making the project a reality in the future
3. Make a pdf file of my proposal that is well presented by next Friday
16.12.16 (sense of place)
Summary of feedback/discussion:
1. The work which I have completed is done
2. Consistent colour scheme used throughout
3. Need to make my pdf's into one document not one for each page
Reflections, Aims, Objectives:
1. Presentation of work looks good
2. Will flow better when in one document
3. Mockups effective to show ideas
Action Plan (SMART):
1. Think further about actually renting a shop and taking up idea
2. Make documents one file before next term
3. Look over everything make sure I'm happy with it before next term
27.01.17 (industry project)
Summary of feedback/discussion:
1. Idea of laying items out on desk and using photography good
2. Experiment more
3. Keep options open
Reflections, Aims, Objectives:
1. Carve writing into actual block of wood for experimentation
2. Decide on a way to document my work
3. Look into plot more
Action Plan (SMART):
1. Find desk like surface to carve writing into in the next few weeks
2. Make some mock up covers by next Friday
3. Buy a sketchbook by the end of this week
03.03.17 (industry project)
Summary of feedback/discussion:
1. Idea is really contemporary and unique
2. Type for title doesn't stand out enough compared to other text
3. Blog is well maintained
Reflections, Aims, Objectives:
1. Experiment with photography
2. Experiment with carving
3. Bulk up pdf with more research
Action Plan (SMART):
1. Experiment by Tuesday
2. Submit for competition on Tuesday
3. Add more research to pdf by next Friday
10.03.17 (self negotiated project)
Summary of feedback/discussion:
1. Try add something unexpected into the design
2. Trainers as a topic has potential
3. Make sure the topic is something you are interested in
Reflections, Aims, Objectives:
1. Use trainers as the subject
2. Essay subject of Football is generic and hard to make something new
3. Research trainer brand history
Action Plan (SMART):
1. Get the research side of the project done by next Friday
2. Photograph some trainers before next weekend
3. Sketch up some design ideas within two weeks
17.03.17 (self negotiated project)
Summary of feedback/discussion:
1. Open project up make it more abstract
2. Trainers not being used for their original purpose anymore
3. Older enthusiasts collect older trainers they remember that younger ones can't afford
Reflections, Aims, Objectives:
1. Look at collaborations
2. Look at design process on to trainers e.g. printing
3. Make own concept collaboration shoe
Action Plan (SMART):
1. Research of collaborations by Friday
2. Resize document and type accordingly this weekend
3. Make some magazine pages by next Friday
24.03.17 (self negotiated project)
Summary of feedback/discussion:
1. Type setting to suit style of work
2. Layout for magazine with bigger inside margin
3. Research document is going well
Reflections, Aims, Objectives:
1. Change type into columns not block text
2. Make sure there is no widows in my work
3. Start magazine
Action Plan (SMART):
1. Take photos over the weekend
2. layout front cover over the weekend
3. Get 5 pages of the magazine done by next Friday
31.03.17 (self negotiated project)
Summary of feedback/discussion:
1. Avoid rivers in type
2. Document multiple cover layouts
3. Discussed the process of going to the printers
Reflections, Aims, Objectives:
1. Screenshot issuu magazines and add them to research document
2. Organise using more of the grid system
3. Print of a paper copy when going to the printers to show layout
Action Plan (SMART):
1. Change type over the weeekend
2. Add screenshots of exiting magazines to research document
3. Do 3 more pages of my magazine by next Friday
07.04.17 (self negotiated project)
Summary of feedback/discussion:
1. Design work is so striking it means the article has to reflect it
2. Minimalism in the layout of articles
3. Design work over just photography
Reflections, Aims, Objectives:
1. Adidas artwork is an incredibly strong piece of work
2. Double page spreads should complement each other in their design
3. Less is sometimes more
Action Plan (SMART):
1. Redesign existing pages into a similar style to the one John set up this weekend
2. Complete the design of the remaining pages of the magazine in the next two weeks
3. Weigh up whether photography composition needs changing to be included in design by Monday
