First we looked into paraphrasing definitions so that they can be incorporated more smoothly into an essay.
- A logo is a visual image that represents the brand and the personal experiences each person has with it.
- A brand name shows where that product comes from.
- Brand definition is the impression a brand gives.
- Anti-brands are against major brands.
We then went onto incorporating these into sentences that could be included in our essays, for example: "Branding is much more than just a logo, which is just the visual image which represents the brad and the personal experiences each person has with it".
