Showing posts with label innovation week. Show all posts
Showing posts with label innovation week. Show all posts

Tuesday, 21 February 2017

Teacake Design (Rob Walmsley) - Monday 20th February

This workshop was all about the fact that everyone is different and has many qualities. We looked at using all those qualities to inspire a piece of work that reflects you and your background which is made up of these things. It was essentially branding yourself this is useful as work like this could be used on business cards for your work in the future. Pictured are a few experiments I made based upon my initials BTJB. I made a colour palette for this work based upon 3 photos which capture significant things from my life. This work is not going to end at the end of the workshop as I plan to carry on experimenting with this in order to develop a logo for my design work.

Coca Cola Talk - Monday 20th February

This talk was by James Sommerville, the Vice President of Coca Cola's branding. This talk was incredibly inspirational due to the fact that the man had come from Huddersfield where he had his own small business and had reach the top of the design world. It was incredible the name dropping that James could do, the fact that after the talk he was doing to us he was going to meet with Neville Broady, who is a person who I personally take inspiration from, was mind blowing. I recognised a lot of the work that James has been involved in and for him to show us secret future Coca Cola projects was something very special. I was strange to think that until recently Coca Cola thought "We didn't design the posters, we designed the system". I think that they got away with this purely down to their reputation alone. You need to design the poster as thats what the target audience see they don't care for the system they are going to buy the product based of what they see on the poster.