This session was about looking at our initial ideas for the Penguin Design Competition and using them as starting points to develop them into fully formed project ideas. There was emphasis upon the idea of inverting ideas as this allows you to come up with unique ideas that have not been thought of before. In the case of Adrian Mole I chose to invert the common focus on the fact that the book is a comedy, to show that there is also a love story that runs throughout. This brings a whole new perspective to the book and adds an extra target audience.
